The brand identity for Fitness Studio Nine was designed to feel calm, confident, and empowering, reflecting a modern women’s fitness space focused on strength, balance, and consistency rather than intensity alone. The color palette centers around deep teal and soft blue-grey, paired with white to create a sense of clarity and calm. These tones were chosen to move away from aggressive, high-energy fitness branding and instead communicate trust, wellness, and emotional balance - creating an environment where women feel comfortable, supported, and motivated. Typography plays a key role in shaping the brand’s personality. The soft wordmark design brings a distinctive, modern softness, giving the brand a confident yet approachable presence. It adds character without feeling harsh or overpowering. Together, they create a refined yet accessible typographic hierarchy.